Toyota’s IMV vehicles reach five million unit milestone

Toyota recently announced that worldwide cumulative sales of its Innovative International Multi-purpose Vehicle (IMV) project series reached five million units at the end of March.

Development of the IMV series started with three models – Hilux, Innova and Fortuner – for introduction in 2004 to over 140 countries. Based on the concept of producing vehicles where they are sold, Toyota established a worldwide production and supply system to offer vehicles quickly, and at an affordable price.

Currently, IMV vehicles are manufactured in 11 locations across the globe, including four countries designated as global IMV supply bases: Thailand, Indonesia, Argentina and South Africa. From here, vehicles are shipped to Asia, Europe, Africa, Oceania, Central and South America, and the Middle East.

In addition, major components such as diesel engines produced in Thailand, petrol engines produced in Indonesia and transmissions produced in the Philippines and India are distributed to IMV-producing countries.

The IMV series has proved popular in the developing world, reaching the one million vehicle milestone in 2006, two million in 2008, three million in 2009, four million in 2010, and five million this year.

So it comes as no surprise that TMC will continue to put emerging markets as top priority, as stated in the Toyota Global Vision. TMC aims to increase its sales in such markets from the present ratio of 40% of worldwide sales to 50% by 2015.

© 2012 Paul Tan's Automotive News. All Rights Reserved.

This story originally appeared on Paul Tan's Automotive News on Sat, 12 May 12 20:07:18 +0000.

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